I’ve been a member of Food Blogger Pro for over 2 years; and it’s made a big difference in both my food blog and my business plans.
On the other hand, some of my friends have joined and put off even starting the training. One has even called me with questions and frustrations that are directly answered in Food Blogger Pro, yet she still doesn’t do the training.
How can this be??? Well, I have a theory …
When I first joined, I had over two decades of experience designing websites. I expected to go through the training, pick up and implement a few tricks, then unsubscribe. I was surprised at how robust the training was – from beginner to expert. And I went through all of it. Did I implement the tricks? Nope … for months I did squat.
Finally, I scanned through the training, then picked out and implemented a few of the quickest and easiest techniques. Some took under a half hour to put in place and made a difference right away.
So what’s my theory? The more options you give someone ( in this case, training / action options), the less likely they are to take any action at all. Give a blogger 50 ways to increase traffic to her blog and she’ll do nothing. Give her only one (and make it a command!) and she’ll do it.
There’s substantial research to support this. Check out this article in the NY Times, Too Many Choices: A Problem That Can Paralyze.
So the most successful approach to Food Blogger Pro is to keep it very simple; focus on one thing at a time. What should that one thing be? An action that must be done first, or a quick, easy action. Just starting out your blog? Focus on branding and designing it right; use my guide “3 Vital First Steps for Starting a Food Blog.” Don’t worry about traffic or photography just yet.
Once you’ve got your blog set up, focus on the essential regular scheduled posting. This is the meat and potatoes of your blog. Implement the basic tools to ensure that happens – set up an editorial calendar and get your blog to autopost to one social network. Get that very basic routine going and make it a habit before you move on to the next thing.
If you scan through all the training on Food Blogger Pro, you’ll see different aspects of blogging that are normally ongoing at the same time. Should you ramp up your social media, email marketing, and photography all at once? If you do, you’ll probably end up dropping all those balls you’re juggling.
Instead, it makes more sense to focus on just one area for perhaps a month at a time. Set up a weekly schedule with a regular time for blog training and tweaking. And stick to it. When you add a new task to your routine, give it enough time to become a habit before moving on to the next . Some aspects of blogging will take far longer than a month to master, for instance, photography. Improving the quality of your photography is a very long term process. So for a month at a time, work on a particular part of your food photography, then move on. Cycle back to working on photography a few times a year.
When you have a robust resource like Food Blogger Pro, it can be huge boost to your business … or no help at all if you take the wrong approach. Keep it simple. Focus on one thing at a time. In a year, you may be pleasantly surprised at how far your blog has come.